Friday, Feb 8 | 1:00 – 6:00 pm
Saturday, Feb 9 | 9:00 am – 5:00 pm
Instructor: Michael Cooper-White & Robin Reese
RSVP: Click Here
Five hundred years ago, the great Reformer, Martin Luther, once quipped: “The church is a mouth house!” His point was that communication is essential in any organization that has a will to flourish and carry out its mission. In Luther’s day, the only media were oral delivery and a fledgling publishing industry. Leaders today must learn to deliver their message via dozens of media, competing with all the other “voices” that are out there in space and cyberspace.
Businesses, governmental agencies, churches and other non-profit public service organizations often falter when a crisis suddenly overwhelms them. Having in place a plan and team for crisis communication can “save the day” and aid in post-crisis recovery and sustaining positive constituent relationships and donor confidence. This seminar will explore proven strategies and tools for effective communication in all circumstances, with particular focus on developing a crisis communication plan.
Joining Union’s Director of Lutheran Formation, Michael Cooper-White, who is also President of The Gettysburg Group, a consulting collaborative with special focus in planning, crisis management and communication, will be a veteran professional with expertise in media relations, strategic planning and crisis management.