Date: Friday, February 14, 1:00 – 6:00 pm; Saturday, February 15, 9:00 am – 5:00 pm
Instructors:Michael Cooper-White & Robin Reese
Communication is essential in any organization that has a will to flourish and carry out its mission. Churches and non-profit public service organizations, businesses and governmental agencies, often falter when a crisis suddenly overwhelms them. The question is rarely if it will happen, but when. Having a plan and team in place for crisis communication can “save the day” and aid in post-crisis recovery and sustaining positive constituent relationships and donor confidence. Gone are the days when oral delivery and fledgling print publishing were the only methods to communicate. Today’s leaders must learn to deliver their message via dozens of media, while competing with all the other “voices” that are out there. This course will explore proven strategies and tools for effective communication in all circumstances, with particular focus on developing a crisis communication plan.
About the Instructors
Joining Michael Cooper-White, Union’s Director of Lutheran Formation, who is also President of The Gettysburg Group, a consulting collaborative with special focus in planning, crisis management and communication, will be Robin Reese, Union’s Vice President of Communications & Marketing, a veteran professional with expertise in media relations, strategic planning and crisis management.