Media-Savvy Leadership Session 3: Cultivating Your Voice and Brand, 90 Second Sermon: Bringing the Pulpit to the People
Presented by Rich Hong & Beverly Dempsey
Friday, April 6, 1:00 – 6:00 pm
Saturday, April 7, 9:00 am – 5:00 pm
How do you most effectively reach your audience? We can no longer expect people to come to the pulpit, we have to bring the pulpit to the people. The 90 Second Sermon is an example of creating media pieces specifically for the online world. For something to be successful online it needs to be visual, short, and shareable. Modern technology has made video production relatively simple and affordable. You will learn to write and create your own short video pieces for online distribution. You will (if you wish) record your very own 90 Second Sermon to use in your setting.
To further your communications goals, we will look at how you construct the essential message that you and your organization are trying to convey to the world. Our current media environment demands that we convey a meaningful message about who we are in very few words. You will learn to create a compelling narrative that will undergird all of your messaging. You will learn to improve your current materials, and use consistency and repetition to generate community awareness of your organization, using (mostly free) publicity.
Encouraged reading: Donald Miller “Blue Like Jazz”
The Rev. Beverly Dempsey is the Senior Pastor and Executive Director of Jan Hus Presbyterian Church and Neighborhood House, best known for its Urban Outreach Center. She is also the founding pastor of Neighborhood Esperanza and is planting One Hope Sunday Night.
Beverly has a joy for corporate worship and is grateful to be serving an open and welcoming congregation that has a passion for glorifying God through justice ministry. Beverly brings to her years of pastoral ministry a wealth of experience from a first career in banking, an MBA in marketing and finance, and a second career in consumer packaged goods marketing and strategic planning. Beverly earned her Master of Divinity from Union Theological Seminary in NYC and is in the final phase of study toward her Doctor of Ministry from Austin Presbyterian Theological Seminary.
Rev. Rich Hong has a passion for technology and evangelism. Prior to entering ministry, Rich was an entrepreneur for twenty years, developing computer software used by research scientists in the pharmaceutical industry. He has served as pastor of First Presbyterian Church of Englewood in Northern NJ, since 2005.
He often lectures on contemporary worship techniques, especially the use of multimedia. Rich serves as a member of the Board of Directors of the United Way of Bergen County and sits on the Alumni Council of Union Theological Seminary. Rich did his M.Div. studies at Union Theological Seminary in NYC, and his undergraduate work at Princeton University receiving a bachelor’s degree in chemistry. He grew up in Chicago and carries the scars of being a lifelong Cubs fan.